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A newsletter is a printed report containing news (information) of the activities of a business (legal name; subscription business model) or an organization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested in. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited.
There is a German prize for the best newsletter, which has been awarded annually since 2014 in Frankfurt.
Video Newsletter
See also
- Advertising
- Advertising (online)
- History of advertising
- CAN-SPAM Act
- Consumer protection
- Freedom of Information
- GDPR
- Information privacy
- Marketing
- History of marketing
- Phishing
- History of printing
- Social engineering
- Tracking
Maps Newsletter
Publications (selection)
- Robert F. Abbott, A Manager's Guide to Newsletters: Communicating for Results, Word Engines Press, Airdrie 2001, ISBN 0-9683287-2-5.
- Tom Ahern, Raising more money with newsletters than you ever thought possible, Emerson & Church Publishers, Medfield 2009, ISBN 1-889102-07-5.
- James Cochrane, Decode the Secrets of Financial Newsletters, Speedy Publishing LLC, Newark 2014, ISBN 978-1-681-85758-9.
- Charles K. Green, Newsletters: A Step-by-Step Guide, Rockport, Gloucester 2002, ISBN 978-1-564-96767-1.
- David Hieatt, Do Open: How a Simple Email Newsletter Can Transform your Business, Do Book Company, London 2017, ISBN 978-1-907-97430-4.
- Walter Mathews, Restaurant newsletters that pay off, Wiley Publishing, New York 1997, ISBN 978-0-471-16912-3.
- Michael Questier, Newsletters from the Caroline Court, 1631-1638, Cambridge University Press 2005, ISBN 978-0-52185407-8.
- Lisa Rogak, The Upstart Guide to Owning and Managing a Newsletter Business, Upstart Publishing, Chicago 1995, ISBN 978-0-936-89487-4.
- Gordon Woolf, How to start and produce a magazine or newsletter, Worsley Press, Hastings 2004, ISBN 978-1-875-75021-4.
- Milton W. Zwicker, Successful client newsletters: the complete guide to creating powerful newsletters, American Bar Association 1998, ISBN 978-1-570-73475-5.
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References
Source of article : Wikipedia
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